The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Why a Good Strategy Beats Operational Excellence
It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture...
Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
How do two guys who have never worked together before come together to build a successful influencer agency? On this ...
Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
Inventory management is the bane of many ecommerce brands’ existence — balancing lead times and cash outlay with dema...
How to Quantify Your Brand. Plus: Meet a CTC Client
“Brand is the bridge between how much your product costs and how much your customer is willing to pay.”
But what if y...
15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
For most of us, ecommerce is still a new phenomenon. For Smart Marketer founder Ezra Firestone, driving sales online ...
Learn to Media Buy Like a CFO
Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decision-making. That’s because it d...
The UGC Bullsh*t Meter
Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that ...
How to Design Your Ecommerce Forecast (3 Rules)
In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Ri...
A Google Rep Shares His Secrets
How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down wit...
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have bro...
Why a Good Strategy Beats Operational Excellence
It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture...
Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
How do two guys who have never worked together before come together to build a successful influencer agency? On this ...
Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
Inventory management is the bane of many ecommerce brands’ existence — balancing lead times and cash outlay with dema...
How to Quantify Your Brand. Plus: Meet a CTC Client
“Brand is the bridge between how much your product costs and how much your customer is willing to pay.” But what if y...
15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
For most of us, ecommerce is still a new phenomenon. For Smart Marketer founder Ezra Firestone, driving sales online ...
Learn to Media Buy Like a CFO
Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decision-making. That’s because it d...
The UGC Bullsh*t Meter
Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that ...
How to Design Your Ecommerce Forecast (3 Rules)
In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Ri...
A Google Rep Shares His Secrets
How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down wit...
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have bro...
